AIMS + TASKS



When and where will take place the exhibitions?





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The pillars of our PR concept



Attention needs human beings like flowers need the sun: this is the key to success! We offer artists a successful platform here!


  1. Art installations
  2. Color and mindful meditation
  3. Lifestyle: living with pictures
  4. VIP: an homage to a famous person
  5. Classical sculptures
  6. Online journal with synergy, music and video
  7. Designed art book, greetings and poems
  8. Awards and competition



You provide the high-quality pictures, we’ll organize the exhibitions and PR!



Please note: The theme of your pictures do not need to be related to our PR concept (except it should be relaxing), but  if you like, here you can get detailed information about our work:

As an artist one must not only ask which exhibitions will make pictures accessible to interested viewers, but also how an appropriate audience can be led to consider the artworks in detail and become moved to acquire them. A relaxing energy often springs from artworks, and this is what we focus on at our intercultural art installations in Germany based on mindfulness meditation and enjoyment. As an artist and service provider for public relations in the field of arts funding we would like to invite you to take part in joint projects in Germany.

There are thousands of high-quality works of art that go largely unnoticed. This is either because a large part of humanity unfortunately is not interested in art, or because people do not proceed carefully in viewing art – and do not even think about integrating it into their own living rooms. This is why we started to consider how to make visitors enthusiastic about an art exhibition, and to make it enjoyable for them.

1. Art installations


With a wealth of experience as artistic designers/curators and artists, and also as journalists and relaxation professionals, we have the insights to be able to penetrate an exhibition theme intellectually in order to display your pictures with artistic impetus and in an educational context. We highlight both individual works and the overall artistic conception, and publish the images in the same way; we are increasingly making them available to the public on the Internet.

As hosts, we recede into the background and participate as artistic curator and impartial contact agents for the artists. On the basis of our online approach (
look in site-menu ONLINE-SHOW), which combines travel with meditation and relaxation, we want to provide the predominantly German exhibition visitors with a journey alongside the artists, as if they are traveling in their thoughts and visiting them all over the world. As part of our concept, our “enter into art” events are held preferably in places of relaxation and cultural exchange.

The experience of art and in particular the works themselves get special attention. A meditation guide encourages readers to take a close look at the artworks, helping increase their interest in world art. Please also read the blog post with our USP!

2. Color and mindful meditation


Meditation and art come together wonderfully, because people can relax by transforming negative forces into positive forces. Through intense and mindful contemplation an image impresses itself easily, and will remain in the viewer’s lasting memory to promote his or her interest in art. For smaller works, this is especially important!

The images are integrated meditatively into local art installations as well as appearing in a designed art and present book and on the Internet; it is as if one takes a mindful walk through intercultural art spaces and landscapes with different colors. With the help of instructions for the mindful enjoyment of art, visitors are inspired to “enter into” the art, meaning both relaxation with colors as well as intensive examination of the individual images.

Color is understood and loved because it is that mysterious medium that connects people beyond all boundaries in the deep layers of the psyche of people of all nations alike. Our exhibitions are international exhibitions. The world comes to Germany and shows us her art. We want to offer artists a successful platform here, in keeping with our country’s tradition of successful art event.

3. Lifestyle: living with pictures


Our lifestyle concept provides visitors with the perfect atmosphere to relax and meditate. They should feel as comfortable as they would in their own home environment and be at peace with works of art. Unfortunately, large exhibition rooms rarely provide the optimal conditions for relaxation, which is why we established the ART RETREAT in conjunction with the Atrium Garden.

This unusual presentation of works of art encourages visitors to find sanctuary on their own terms by experiencing joy in collecting and arranging art. At the same time, surrounded by nature, they can quietly relax and enjoy the art in a unique way. In addition, lyrical readings will be given, along with wine tasting and guided relaxation in the form of pedagogic walks in the landscape that inspired the Romantic Rhine poets. Tasty food will also be available to attract more visitors.

Our motto ‘Enter into Art’ does not only refer to viewers’ heightening of their understanding of art through mindful viewing. By embedding the works in our artistic and well-thought-out installation, we both make exhibition visitors aware of the international cultural exchange and encourage them to allow art to help shape their own living areas and lives. So, the exhibition concept carries in itself the promotion of art and art appreciation, art deepened by ‘infiltrating’ the viewer.

4. VIP: an homage to a famous person


Vivid themes can attract many prospective customers, as well as draw attention to the imagery in your work. The artistic vistas of Guillaume Apollinaire are the basis of our third PR pillar, partly because he once walked in the countryside surrounding the ART RETREAT Studio Gallery. We will continue the concept of our first ART RETREAT exhibition, while combining the miniprint and mixed media exhibitions with a celebration of a representative theme, for example, on the work of a famous artist, poet or composer.

In the tradition of Apollinaire, we will combine visual art with poetry, music and photography. This approach can also be ideally combined with the lifestyle concept. Exhibition visitors can walk out of the exhibition rooms into the garden, where they can engage with nature and enjoy the calligrams, which are attached to the shrubs and trees. In short, we offer art and lyricism in combination with nature.

5. Classical sculptures


Classical sculptures attract a great deal of interest. This is why we arrange them alongside our exhibition of small pictures. We believe this approach gives the viewer the most harmonious overall impression of your work. 

At the same time, we also seek to complement the sculptures and small pictures with appropriate color schemes, given that, in ancient times, these sculptures would have been painted in color.

6. Online journal with synergy, music and video


Most art lovers see your pictures on the Internet! And a majority of visitors to the exhibition arrive via the Internet, which is why we pay special attention to our online PR. From time immemorial, music and film have attracted so many lovers of culture, especially on festive occasions.

In addition to our English-language websites www.enter-into-art.com and www.enterintoart.com, we can include your images on our German online journal, located at www.bernsteinrose-blog.de. Here, international art is combined with themes of travel, nature, relaxation, well-being, wine and lifestyle in order to attract the attention of a wide circle of readers in a synergistic way.

Film and music play an important role. On videos and blogs, your pictures are accompanied by relaxing music and published on Facebook and YouTube. In our exhibitions, visitors can also view your pictures while listening to relaxing music on headphones. MP3 players are available containing various instrumental pieces performed on piano, harp, guitar and flute, as well as birdsong and the sound of waves... By listening to relaxing music via headphones, viewers’ attention will increase, especially if the music changes with each color.

In addition, we use colored light and lyrical soundscapes. And the exhibitions bring together various art objects. All this makes our exhibitions highly varied and highly attractive!

7. Designed art book, greetings and poems


The exhibition catalog is also a book to facilitate relaxation with art and colors. We also celebrate your work on our German blog. Your images are posted alongside our festive offers and wine meditations in order to emphasize their association with gift-giving among our readers. This is why we designed our annual catalog as an art and gift book. Readers can enjoy viewing the pictures while relaxing in response to their colorful and lyrical settings.

Combining small pictures with short poems is based on the idea of establishing a relationship with festive greetings and gift books, since small-format pictures make desirable presents. Many haiku poets were also painters. Our exhibitions are enriched with haiku lyricism, which, in addition to relaxing music, infuses our events.

Greetings cards containing a short poem are very popular. On our blog, we offer free greetings, which many readers find attractive. If someone is looking for a greetings card, they are certainly interested in finding a suitable gift. And anyone with an interest in poetry is almost certainly interested in art.

8. Awards and competition


With all PR and art promotion, the most important pillar for attracting attention is the quality of the pictures. Last but not least, our annual competition plays an important role, which is embedded in an extensive art installation. To ensure that as many pictures as possible attract the utmost attention, we offer 20 prizes, of which 12-13 prizes are determined by an international jury, thus achieving an extraordinarily high level of prestige.

We hope that any artist will be delighted to be among the finalists, who account for about one third of all entrants. Please consider the invitation to compete for a place in our exhibitions as an incentive to deliver the highest possible quality. Every winner will benefit enormously from their success and our PR, not least because they will find new viewers for their work.

The winners will be promoted in the form of a special gallery evening with mindful wine tasting, as well as via our websites, video and Facebook. Each winner will have their work featured in a very special post on our German blog. The top three winners will also receive a dedicated exhibition.


Please check out our ARCHIVE as well as the useful information on the EXAMPLES page!





Copyright for artistic performance of the exhibition concept: Kurt Ries and Gabriele Walter, Königswinter 2015, Germany