Saturday, August 20, 2016

Why are miniprints (+ mixed media) the ideal form of publicity for an artist in the international arena?

Small pictures not only focus the view, miniprints can reproduce and ship to all countries. With their concentrated beauty, miniprints or small format mixed media resemble precious stones or blooms. In a mindful way, they are comparable to the experience of sipping fine wine, which has a lasting effect. That’s why we designed the catalog for our small-scale events "KUNSTRETREAT" as an entertaining gift and meditation book. The book not only includes a guide to art meditation, it also deals with other entertaining subjects, such as collecting and living with art. The 'Enter into Art' events were the first worldwide miniprint and mixed media exhibitions in Germany. In the future, however, we will only publish the book as part of a competition. 

Art book with German publisher

Publishing your pictures in art books is extremely important to your reputation!
  • Small format pictures are ideal for art collectors, also if inhabiting a small space. 
  • In our gift book “KUNSTRETREAT” (Art Retreat), the images are presented as noble collectibles and gifts.
  • As authors with prestigious publishers, we were able to use our experience to your advantage. We publish this unique art book with a German publisher. You can write on your resume that your images have been published in a publicly available book.
  • The art book with your pictures can be purchased via Amazon and worldwide bookstores. It will enjoy an enduring distribution throughout the world.
  • Since it has an ISBN number, it is cataloged in the German National Library and distributed via Germany’s library network.

Example for the content of the art book with the concept of the art installations:

Grand Prize winners, Excellence winners, Honorable Mention
Refuge of Muse
Collect, arrange and enjoy art 
Vernissage chitchat 
Art, wine, poetry and music (wine meditation) 
Meditation instructions 
Meditation with art, color and sound 
Art meditation with colorful colors
Art meditation with red hues
Art meditation with orange hues
Art meditation with yellow hues
Art meditation with green hues
Art meditation with blue hues
Art meditation with violet hues
Art meditation with black and white hues
Exhibition concept 
International art installation and presentation 
Each year there is a special chapter on a popular topic!

'Small is big' by extraordinary art installations

  • In keeping with the motto “small is big”, we can embed the small format images into extraordinary art installations (cultural events with music, lyrics, art objects and a comprehensive concept of mindfulness for your pictures). Our events receive much more attention than a standard exhibition. 
  • In turn, you can make a big impact by participating in our exhibitions. Small pictures and their artistic arrangement within large “frames” provides the incentive needed to purchase a large image. The icing on the cake will be our additional on-screen tool with large images.
  • Also the beauty of small images is that it can tempt collectors to buy larger pictures from you, the sales of which you can handle yourself.
  • By the color order the many small images gain a very clear and quiet charisma, whereby the attentiveness in the viewers is increased. And the artistic arrangement enhances the beauty of the individual images - also in the art gift book!

The trick: Not blatant advertising

  • Given their compressed format, miniprints or small-scale mixed media more broadly represent an advertisement for artists, even though the pictures are inexpensive and can be placed anywhere. 
  • Here’s the trick: it is not blatant advertising, but effective public relations. You can send them easy abroad and exhibit them in different places.
  • The international aura and the diversity will increase the interest in the pictures. This is why we decided to organize the first worldwide miniprint and mixed media exhibitions in Germany.
  • Not only does the format simplify participation, the production costs for small images are low, meaning that they can be offered at an affordable and tempting price!

Combination of a free greeting and gift

  • In addition in our German online journal “Bernsteinrose”, our art book can be given away as a free e-book or a gift book in recognition of praise received on the Internet. This gives your pictures an immense public relations or “advertising” opportunity.
  • The ideal combination of a greeting and a gift can promote the sale of your pictures. Along with being on display at an exhibition, they can also be attractively presented on the Internet. 
  • Neither our exhibition program, the catalog (art and gift book) nor our German online show is standard, which is why each of them makes a major impact in terms of public relations.

Networking for you

  • In our German online-journal images from all participating artists are embedded within our distinctive artistic concept in an attractive and synergetic environment for anyone who is interested in art, culture, traveling and relaxation.
  • Art lovers can view the images almost in original size and thus meditate mindfully.
  • We also support our artists and promote our events on Facebook, as well as via our special videos with relaxing music on YouTube. Our focus is on public relations, which is the king when it comes to promotion.

Twenty awards and rewards

  • Last but not least, we awarded 20 prizes (plus four Amber Awards and about 30% finalists), the winners of which receive a free blog post (mini website) about their award-winning picture. The importance of prizes to the reputation of an artist is self-explanatory.
  • All winning pictures are displayed on the artbook cover.
  • The first place winners will each receive an additional extra prize, which will be promoted on the Internet on a permanent basis, along with our art book and online catalogs.
You can enjoy these benefits with new images every year and in turn achieve a powerful repetition effect. The best public relations encourages viewers to respond voluntarily to the artworks!