'Enter into Art' text service - about our professional text concept
In our publications we
abstain from the usual CV with listings of exhibitions and
biographical data. These can be read on your website. On request, we
add to our aesthetic consideration of your works a short vita in the
form of an elevator pitch. If necessary, the vita can be incorporated
into the consideration of art in a way that is both concise and
entertaining. (The consideration of a sophisticated vita-text is however an extra service.) Undoubtedly, the interplay of poems, gifts and refined
statements raises the value of your pictures. It is above all the
poetic context that sets our art books apart from others.
Aesthetic
considerations,
poems and entertaining
forewords
However, the idea for
our art gift books comes also from our poetic landscape. Our texts
help you in your marketing efforts, even though you may feel that
your art speaks entirely for itself. They are embedded in a poetic
environment and work with an objective eye for you (and not against
you). With their poetic beauty, they add a new dimension to the
interest in your artwork. A professionally written text about your
work is a crucial part of your entire presentation as an artist. At
the same time it can help you discover key aspects and relationships
in your work, which you may not have noticed yet. This is also true
for our entertaining forewords to a particular book.
Our Studio Gallery "Apollinaire" is an oasis of art and relaxation,
set amid the same beautiful surroundings where the French poet and
art critic Guillaume Apollinaire once walked. He had an intercultural
personality. The artistic considerations of the images and the haiku
poems in our books and blog posts are usually written by Gabriele
Walter. (Haiku poetry is very popular, not only in Japan but across
the world.)
As a
writer and journalist, Gabriele Walter has many years’ experience
working with renowned publishers. Among other things, she has had
books published by Baedeker, the oldest German travel publishing
house, and in the famous “Merian live!”
travel book series. In
their style, her considerations are inspired by the art-critical
texts of Guillaume Apollinaire; they are written under advice of professional curators.
Her popular haiku poems
have been published in several books and were presented at the
international “Enter into Art” exhibitions together with her
relaxing music – an interaction of art, poetry and sound. Not only
in the field of poetry does she see herself as an “artist of the
word”. Likewise, her essays on art are suffused with poetry, paying
tribute to the thinking of Guillaume Apollinaire. He too was an art
critic and poet at the same time; he wrote his art criticism texts in
a meditative frame of mind and emphasized again and again the
connection between poetry, music and painting.
Here in our neighborhood
Apollinaire had matured into a poet. His Rhénanes (Rhine songs) are
among the most beautiful melodic verses in French literature. In
Apollinaire, a lyrical component always resonates. His work is based
on the principles that the creative process should result from the
imagination or intuition and he approaches nature in the same way.
The tenor of Guillaume Apollinaire’s Aesthetic Meditations is
reflected in our art considerations and meditations, which art enthusiasts can use to
enjoy contemporary art.
Because of his lyrical
language, Apollinaire’s art-critical book "The Painters of Cubism" can also be understood as a poem about painting. You do not have to
understand the painting, but perceive it – as well as poetry –
through the senses. Image and text form a poetic unity of enjoyment.
In this case, the sound-musical values of colors, lines and shapes
are also being tested. Apollinaire par excellence embodies modernity
in painting and literature. His goal was to bring together poetry and
painting.
You will find examples
in English or German:
