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The pillars of our PR concept

  1. Designed art book and poems
  2. Distribution of our books and news
  3. Homage to a famous person
  4. Awards and competition
  5. Online journal with synergy and video
  6. Art installations
  7. Mindfully enjoy art and color
  8. Classical sculptures
  9. Lifestyle: living with pictures

As an artist one must not only ask which art projects will make artworks accessible to interested viewers, but also how an appropriate audience can be led to consider the artworks in detail and become moved to acquire them. 

As service provider in the field of arts funding we would like to invite you to take part in joint projects in Germany. Our book projects, contests and presentations are international events. The world comes to Germany and shows here her art. We want to offer artists a successful platform here, in keeping with our country’s tradition of successful art projects.

1. Designed art books and poems

Our art books also facilitate relaxation with art and colors and we design them as an art and gift book. Readers can enjoy viewing the pictures while relaxing in response to their colorful and lyrical settings.

Combining the artworks with short poems is based on the idea of establishing a relationship between festive greetings and gift books, since artworks make desirable presents.

In the same way, we celebrate the book and your work on our German blog journal. There we offer free greeting cards, which many readers find attractive. If someone is looking for a greeting card, they are certainly interested in finding a suitable gift. And anyone with an interest in poetry is almost certainly interested in art.

2. Distribution of our books and news

The world is changing, and there are new ways to advertise and promote your work. There are various alternatives to the traditional artist gallery working relationships. 

Many companies regard the promotion, collection, preservation and communication of art as an important part of their corporate or foundation culture as well as their social commitment. With the opportunities provided by alternative spaces and internet communications there are various ways for promotion of art.

As journalists in the fields of travel and wellness, in addition to traditional art facilities we mainly maintain intensive relationships with new target groups such as hotels, cruise ships, various leisure and tourist companies, airports, insurance companies, banks and health facilities. We are in daily contact with appropriate agencies, who distribute the news about our books and events on art with multiplier effects.

3. Projects with an homage to a famous person

Vivid themes can attract many prospective customers, as well as draw attention to the imagery in your work. The topics are also presented as online events. They can be associated with an book presentation or art event. If possible there, we offer also a cultural program with readings, film and music.

The artistic vistas of Guillaume Apollinaire are the base of this PR pillar, partly because he once walked in the countryside surrounding the Studio Gallery in Bonn-K√∂nigswinter. 
We will continue the concept with the celebration of representative themes, for example, on the work of a famous artist, poet or composer.

4. Awards and competition

To ensure that as many pictures as possible attract the utmost attention, we offer over 20 prizes, of which the most prizes are determined by an international jury, thus achieving an extraordinarily high level of prestige.

We hope that any artist will be delighted to be among the finalists, who account for about one third of all entrants. Every winner will benefit enormously from their success and our PR.

The winners will be promoted via our websites and Facebook. Each winner will have their work featured in a very special post on our German blog journal. The top winners will receive a dedicated special blog post. For every prize and recognition there is a banner that the artists can use for their PR on the Internet.

There are also very valuable rewards in the form that your picture will shown on the book cover, back cover, front page and other highlighted pages in the book.

5. Online journal with synergy and video

Most art lovers see your pictures on the Internet! And a majority of visitors to the exhibition arrive via the Internet, which is why we pay special attention to our online PR.

In addition to our English-language websites and, we include your images on our German online journal, located at (Bernsteinrose-Blog).

Here, international art is combined with themes of travel, nature, relaxation, well-being, wine and lifestyle in order to attract the attention of a wide circle of readers in a synergistic way.

Read more about our additional free service "Selected Artwork"!

6. Art installations

With a wealth of experience as artistic designers/curators and artists/poet, and also as journalists and relaxation professionals, we have the insights to be able to penetrate an exhibition theme intellectually in order to display your pictures with artistic impetus and in an educational context.

We highlight both individual works and the overall artistic conception, and publish the images in the same way; we are increasingly making them available to the public on the Internet.

In our art events with on-screen presentation, visitors can also view your pictures while listening to relaxing music on headphones. Viewers’ attention will increase, especially if the music changes with each color. In addition, occasionally we use colored light, various art objects and lyrical soundscapes. All this makes our art presentations highly varied and highly attractive!

7. Mindfully enjoy art and color

Through intense and mindful contemplation an image impresses itself easily, and will remain in the viewer’s lasting memory to promote his or her interest in art. For smaller works, this is especially important!

Visitors are inspired to “enter into” the art, meaning both relaxation with colors as well as intensive examination of the individual images. Color is understood and loved because it is that mysterious medium that connects people beyond all boundaries.

A meditation guide encourages readers to take a close look at the artworks, helping increase their interest in world art. This applies in particular to our book series "Kunstretreat" (Art Retreat) with small-format pictures.

8. Classical sculptures

Classical sculptures attract a great deal of interest. This is why we arrange them alongside our presentations and art events. We believe this approach gives the viewer the most harmonious overall impression of your work. 

At the same time, we also seek to complement the sculptures and small pictures with appropriate color schemes, given that, in ancient times, these sculptures would have been painted in color.

9. Lifestyle: living with pictures

Our lifestyle concept provides art lovers with the perfect atmosphere to relax and meditate. They should feel as comfortable as they would in their own home environment and be at peace with works of art.

Unfortunately, large exhibition rooms rarely provide the optimal conditions for relaxation, which is why we established a kind of art retreat by our Studio Gallery "Apollinaire" in conjunction with the surrounding nature.

This unusual presentation of works of art from a studio to the internet encourages art lovers to find sanctuary on their own terms by experiencing joy in collecting and arranging art. So, the event concept carries in itself the promotion of art and art appreciation, art deepened by ‘infiltrating’ the viewer.

Look at more exhibitions on our archive website! (for example on three rivers in 2018-19)

Since 2015, Kurt Ries and Gabriele Walter have designed and published 10 art books and curated over 20 international exhibitions held in ten different German cities. Over a thousand artists from all over the world have taken part in the art projects and traveling exhibitions, particularly in the small format sector. These were artistically designed art installations and events, the meditative conception of which is based on color and form and which is sustainably documented in their art gift books and in virtual presentations.